Merchant Website: knockaround.com

Knockaround was founded in 2005 by Adam "Ace" Moyer during his time as a graduate art student at the University of California, San Diego.

Merging the classic East Coast prep style of his Virginia upbringing, his interest in design and fashion, and a newfound love for the perpetually sunny, laid-back lifestyle of Southern California, Ace created a company centered around a sunglasses line that was both practical and stylish.

“Growing up, my dad had a pair of sneakers in the garage that he’d wear when he mowed the lawn. He called them his ‘knockaround’ sneakers—he could count on them, they were dependable, and he didn’t care if they got beaten up.

So, I just applied that idea to sunglasses. I wanted them to be affordable, if you lost them or broke them, no big deal. The Knockaround name seemed like a natural fit—like, I’m just going to knock around this pair of sunglasses.”

– Adam “Ace” Moyer (Founder)

Date posted: Oct 1st, 2021

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