Benefit Cosmetics... because laughter is the best cosmetic

Merchant Website:

Benefit Cosmetics believes that laughter is the best cosmetic. They’re not only in the makeup business...they’re in the feelgood business. Why? Because when we are laughing & having fun, that's when we are at our most beautiful.

Benefit was founded by the Ford twins...two Indiana farm gals turned successful models & makeup artists. They moved to San Francisco to take on a totally new approach to beauty. In 1976, they flipped a coin… heads, they open a casserole cafe, tails a makeup shop. Thankfully it was tails (no offense casseroles)!

And who better to spread the legacy of laughter & fun than the daughters and nieces of the co-founders Jean & Jane Ford? Maggie & Annie Ford Danielson have beauty in their blood! The new generation of sisters officially joined Benefit in 2008 and have since become their Global Beauty Authorities.

Today Benefit is painting the world pink. They have locations in 59 countries across five continents, with more than 3,000 Brow Bars and 85 Boutiques worldwide.

Date posted: Nov 17th, 2021

Affiliate Disclaimer: This post may contain affiliate links. We may receive a commission for purchases made through these links.