[UK] Your Glasses, Your Way

Merchant Website: glassesdirect.co.uk


Glasses Direct: Affordable and Convenient Online Prescription Glasses

Glasses Direct is the leading online retailer of prescription glasses in the UK. Founded in 2004 as a result of one man's quest for affordable glasses, the company is part of the MyOptique Group and has a wide range of prescription frames to choose from. Whether you're in the market for classic styles or trendy designs, Glasses Direct has something to suit your tastes.

One of the standout features of Glasses Direct is its Home Trial service. This unique service allows customers to order up to four frames to try on in the comfort of their own home, for free. This way, customers can take their time to decide which frame suits them best, without the pressure of making a decision in a store. They can try on different styles, see how they look and feel, and then decide which frame they prefer. The rest of the frames can be returned within seven days. This service ensures that customers are confident in their choice and eliminates the risk of making a purchase they may regret.

Glasses Direct also offers a variety of lens options to fit everyone's needs. From single vision to bifocal, varifocal, and tinted lenses, customers can find the right type of lenses to suit their vision requirements. In addition, Glasses Direct offers a range of lens upgrades such as anti-glare, scratch-resistant, and thinner lenses, which are available for an extra cost. These lens upgrades can enhance the functionality and durability of the glasses, providing customers with added convenience and peace of mind.

Ordering from Glasses Direct is a straightforward process. Customers can either enter their prescription details manually or upload a photo of their prescription. The photo is then verified by one of Glasses Direct's qualified in-house opticians before the order is processed. This ensures that the prescription is accurate and the customer receives the correct lenses as per their requirements. Once the prescription details have been verified, customers can select their preferred frames and enter their measurements to ensure that the glasses fit properly. To help with this, the website has a helpful guide on how to measure for glasses, ensuring that customers can provide accurate measurements for a comfortable fit.

Another standout feature of Glasses Direct is its virtual try-on service. This allows customers to see how the frames will look on their face before making a purchase. By uploading a photo of their face, customers can use the website's software to superimpose the frames onto the image. This gives customers a better idea of how the glasses will look on them, helping them make an informed decision regarding which frame suits them best. This feature eliminates any uncertainties or doubts that customers may have about a particular frame, improving their overall shopping experience.

Affordability is another key factor that sets Glasses Direct apart. The frames offered on the website are reasonably priced, with some starting from just £25. In addition to the affordable prices, Glasses Direct often offers discounts, especially for customers who purchase multiple pairs of glasses. This is great news for those who like to have various styles at their disposal, without breaking the bank.

As an established and respected brand, Glasses Direct has received several awards over the years. In 2018, they were awarded Best Value for Money at the Good Housekeeping Reader Recommended Awards. In 2019, they won the Best Online Retailer at the Optical Industry Awards. These accolades speak to the quality and reliability of Glasses Direct, reassuring customers that they are making a wise choice when purchasing from the website.

In conclusion, Glasses Direct is an excellent website for anyone looking to purchase affordable, high-quality prescription glasses online. With a wide range of frames to choose from, including many designer brands, and a helpful customer service team ready to assist, Glasses Direct is a reliable and convenient option for all your eyewear needs.


Glasses Direct es el principal minorista en línea de gafas recetadas del Reino Unido. Fundada en 2004 como resultado de la búsqueda de un hombre por gafas accesibles, la empresa forma parte del MyOptique Group y tiene una amplia gama de marcos recetados para elegir. Su servicio de prueba en casa gratuito es una característica clave que permite a los clientes tomar una decisión informada antes de realizar la compra. Además, ofrecen opciones de lentes para satisfacer todas las necesidades, desde lentes simples hasta bifocales, progresivas y tintadas. El sitio web también cuenta con una garantía de devolución de 90 días y envío gratuito en pedidos superiores a £ 50, por lo que la compra en línea de gafas nunca ha sido más conveniente y accesible. Con premios que respaldan su calidad y confiabilidad, Glasses Direct es una opción confiable y conveniente para todas tus necesidades de anteojos.

Date posted: Jul 14th, 2023

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