Merchant Website: goruck.com
Rucking is just walking with weight on your back. It's that simple. Walking with a weighted rucksack (aka backpack) is an amazing way to build muscle, burn calories, and is 3x easier on your knees than running. GORUCK builds the best, toughest rucking gear to equip the rucking revolution — they force multiply through training, events, and GORUCK Clubs that empower real world communities in service to something greater than themselves.
The GORUCK Origin Story: From War-Torn Africa to a Global Community
In 2008, while Jason McCarthy served in the Special Forces and Emily worked for the CIA, they embarked on a unique venture out of their home in war-torn West Africa: GORUCK. Their mission was simple - to create a rucksack that met the demanding standards of life-or-death situations, whether in the rugged terrain of Baghdad or the bustling streets of New York City. They envisioned their creation not just as a backpack, but as a tool for anyone to navigate the world's harshest environments with intelligence and resourcefulness.
Fueled by passion and devoid of a traditional business plan, they poured everything they had into GORUCK. This unwavering commitment meant uncompromising quality and a dedication to sharing their knowledge - teaching people how to travel, train, and embrace adventure in a way that honored the uncertainty of life.
Their unconventional approach resonated with a like-minded community. These were individuals who, like the founders, found the "easy life" unappealing and yearned for experiences that pushed boundaries and challenged norms.
Having witnessed extraordinary courage and resilience in their own lives, Jason and Emily felt a deep responsibility to inspire others. They saw GORUCK not just as a business, but as a platform for service. This guiding principle became their "northern star," and they expressed their profound gratitude to the community that fueled their journey.
"We would not exist without you," they declared, "nor would we want to." Their story is a testament to the power of shared values, unwavering commitment, and a willingness to venture outside the ordinary, leaving a lasting impact on a global community of adventure seekers and everyday heroes.
Date posted: Feb 21st, 2024
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