Merchant Website: burton.com
Since 1977, Burton Snowboards has been at the forefront of the snowboarding industry, driving innovation and inspiring riders worldwide. Founded by Jake Burton Carpenter, the brand stands firm in its commitment to evolution, passion, and community, standing proudly by its motto: "Standing Sideways Since 1977". With its rich history and dedication to the sport, Burton continues to lead the snowboarding scene with cutting-edge products, eco-friendly practices, and a strong sense of community.
Burton's pioneering approach is evident in their product offerings, which include a diverse range of snowboards, boots, bindings, and outerwear. Each product is meticulously designed to meet the demands of every rider, from beginners to professionals, staying true to their mission of making the sport accessible and enjoyable for all. One of the standout features of their collection is the Family Tree series, which is celebrated for its versatility, featuring snowboards, splitboards, and pow surfers that adapt effortlessly to varied terrains.
Dedicated to performance and quality, Burton offers the [ak]® collection, crafted for riders who face demanding conditions, providing guaranteed waterproofing and durability. The collection is pro-quality gear that acts as an armor, allowing adventurers to conquer any element the mountain throws their way. Enhancing Burton’s commitment to innovative solutions is their Step On® system, which offers unprecedented convenience and performance for snowboarders, seamlessly integrating snowboard boots and bindings for a secure fit and smooth ride.
Beyond products, Burton reflects its founder’s vision by nurturing a strong, vibrant community of snowboard enthusiasts. The brand’s extensive team of riders, including icons like Zeb Powell, Danny Davis, and Zoi Sadowski-Synnott, embody the adventurous spirit of snowboarding, inspiring a new generation of riders. Burton’s "Meet the Team" initiative allows enthusiasts to connect with these talented individuals who continue to push the boundaries of the sport.
Burton’s influence extends beyond product lines and athlete sponsorship; it is deeply rooted in a commitment to social responsibility and sustainability. Through initiatives like the CHILL Foundation, Burton empowers youth through boardsports, harnessing the power of sport to inspire and foster positive youth development. The foundation reflects Burton's long-standing ethos of giving back to the community and promoting inclusivity in boardsports.
Innovation and community are supported by Burton’s robust e-commerce platform, offering customers an easy shopping experience with new arrivals, best sellers, and exclusive collections just a click away. From gear to apparel, the online store hosts a variety of products to cater to every snowboarding need, featuring special promotions and discounts such as savings up to 40% on select items. Ensuring a hassle-free shopping experience, Burton provides free shipping on orders over $100, coupled with an easy returns policy.
Customer engagement is a priority for Burton, and the company encourages riders to join their First Chair Loyalty Program, enhancing the shopping experience with benefits like exclusive access to new products, special promotions, and more. Through digital gift cards and a user-friendly interface, Burton ensures a seamless connection with its global customer base, inviting them to become part of the Burton community.
Whether capturing the adventurous spirit of snowboarding, adhering to sustainable practices, or fostering community ties, Burton Snowboards’ enduring legacy and forward-thinking philosophy set the brand apart as a leader in the industry. As the snowboarding world evolves, Burton continues to blend innovation with tradition, ensuring its place as a pioneer in the revolution of snowboarding. Through continuous innovation and an unwavering commitment to the sport, Burton keeps the legacy of its founder alive, inspiring the next generation of snowboarders to stand sideways and chase the snow.
Date posted: Apr 20th, 2026
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